Holiday Ad Campaign by Starbucks

Clever Ad by toyota

http://www.youtube.com/watch?v=rbB9Mp-KR_U&feature=related

Supposedly the most expensive commercial ever made

http://www.youtube.com/watch?v=RGR_HwUsDcE&NR=1

Pepsi Max Commercial

http://www.youtube.com/watch?v=RQ0A0xbORPU

Magazine Advertising

As we keep going into to all the methods advertisers use to spread the word on news products and services, we see that the use of advertising in magazines and newspapers is pretty big, however it is not as popular as it used to be as a result of the new technologies that are being created. The use use of magazines offer distinct advantage. They are the most selective of all mass media and are flexible in both readership and advertising. They offer unsurprased color, excellent reproduction quality, authority and believability, long shelf life, and prestige at an efficient cost.

Time magazine ad:

http://www.youtube.com/watch?v=ckxav1K1C8c&feature=related

Where is advertising ?

4 Keys to Radio Advertising

http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article177002.html

The Ultimate Marketing Communications Directory

http://advertising.utexas.edu/world/

Few Good Ads

http://www.youtube.com/watch?v=O1olBpc-qAg
http://www.youtube.com/watch?v=Ug75diEyiA0
http://www.youtube.com/watch?v=B0rlkG9mjCI&feature=related

Week 8

This week got a lot of information of advertising strategies: pull and push, public relations, corporate advertising. Some examples of pull advertising are point-of-purchase materials, coupons, convenience cards, promotions, refunds, rebates, premiums, sampling, combination offers, contests and sweepstakes. Sampling looks like a great choice, but it is the most costly of them. For corporate advertising, we have a few methods: Public Relations Advertising which is used to direct a controlled public relations message to one of its important publics; Corporate/ Institutional Advertising which is a type of non product advertising aimed to increase awareness of the company and enhance its image; Corporate Identity Advertising which works on changing name, logos, trademarks, and corporate signatures when a company changes its names; and Recruitment Advertising to attract new employees. All these methods work together to build a successful company. Advertising is so broad as we see, and for that marketers need to divide it’s areas to have different departments concentrated on each one and build a great strategy for each one.

Week 7

This week we got in toMedia Planning which is basically strstegies set up to direct advertising to the right people at the right time. Media planning involves where and when to advertise, whicch media should be used and how often it should be used. It is a long proccess to develop a media strategy. It usually includes markets, money, media, mechanics, methodology, scope of the media plan, etc. However, this process does not end there. After the media strategy is developed, it is also evaluated, to make sure it is effective and which strategies have better results.

Week 6

Click on Image** Some great details about good and bad advertising.

Once again we got in to the marketing side of advertising, this time. There are 3 types of marketing planning models: top-down, bottom-up, and integrated marketing communications planning. We can see that the bottom-up marketing is a great tool used by small companies to get big as they figure out a great tactic to differentiate their product, and on top of this tactic a strategy is built to get the product or service sucessfull. Integrated marketing communications helps build long term relationships with costumers. In this section we can see a concept and process that offers the synergy of various communications media, strategically managed to enhance the relantionship between costumer and the brand or company, this is known as IMC.
Advertsing objectives may be expressed in terms of moving prospective costumers up through the advertising pyramid that includes awareness, comprehension, conviction, desire and action.

Week 5

Click on Image for larger view

This week we saw a little but towards the marketing research side of advetising. Marketing research is the systematic procedure used to gather, record, and analyse new information to help managers make decisions about the marketing of goods and services. This kind of research is very usefull; it allows marketers to develop products from public feedback and preferences giving them a chance to grow business by relating better to costumer needs. Advertisers willing to make sure they spend money wisely, they run a couple tests on the public. Pre-testing, is a form of customized research that predicts in-market performance of an ad, before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attetion and emotion. Post testing provide either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes.

Cool Ads

Very, very creative!!!


http://skeptisys.wordpress.com/2008/04/09/ad-art-beautiful/

Elections 2008

If you want to know everything that is going on in the elections, check out this great website on it.

http://www.politicalbase.com/

Week 4

Week 4, we concentrated more on consumer realtions and their needs. We saw how advertisers blend different techiniques to reach different markets and cosumers. Cosumers behaviour is devided into 3 personal processes: preception, learning and persuasion, and motivation. Which determines how consumers see the world around them, and based on these processes marketer build strategies to get the attention of cosumer until the byuing pricess begins. We also saw how there are different market segmentations and how each one is caught by different techiniques based on each culture's habits and preferences. A big tool used in this process is research. It helps marketer get all the information they need about each segment so that they can come up with sucessfull products based on the segments. This strategy once again, uses the four Ps of advertsing as an outline for the campaign. Product, Price, Place and Promotion.
This weebsite has some journal of advertising research.
http://findarticles.com/p/articles/mi_hb3192

Week 3

This week, we could see a little bit of the relation between brands and advertising agencies. Advertising agencies are organizations that has a team of creative people working hard to improve a brand's name by advertising it. These agencies have different scopes. Some just local; some national; some transnational. Whatever the scope is, they use different techiniques to improve business. Another interesting fact in this chapter was the differences between foreign and international media, and how they could have totally different effects in the market place. Foreign media is media that is adjusted to each country's style before it hits the market, and International media is media that is not adjusted to the each specif region before it hits the market, so you could have an american commercial in inglish being advertised in Japan. Who would understand the commercial? Well if they used foreign media, the commercial would have adjustments to the country's style, in the language and taste. How would you feel seeing this ad up top of George Clooney?

Week 2

This week we learned about how advertising is both lauded and criticized. As competition being a big issue today, advertisers have to go beyond the lines, to reach costumers attention, but not all of them do that the right way. Pay attention and you'll see how much of deceptive ads there are out there. Ethics in advertising is essential, advertisers need to make sure they don't offend anyone somehow when creating ads. To make sure this is followed, there are some agencies such as the FTC that keeps advetising under observation, making sure that no advetising will come out with disrespectfull or untrue content.

Week 1

On week one, we learned more about the basic functions of advertising, and how it went from simple symbols in the late days or black and white ads on the newspaper, to a much improved techinique today. Today advertising is everywhere, and we got in the habit of looking for new things through ads, on the internet, direct mail, newspaper, etc. Advertising is the best way to get people to know about a new product or service.

Advertising

Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.