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This week we saw a little but towards the marketing research side of advetising. Marketing research is the systematic procedure used to gather, record, and analyse new information to help managers make decisions about the marketing of goods and services. This kind of research is very usefull; it allows marketers to develop products from public feedback and preferences giving them a chance to grow business by relating better to costumer needs. Advertisers willing to make sure they spend money wisely, they run a couple tests on the public. Pre-testing, is a form of customized research that predicts in-market performance of an ad, before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attetion and emotion. Post testing provide either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes.
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