Week 7

This week we got in toMedia Planning which is basically strstegies set up to direct advertising to the right people at the right time. Media planning involves where and when to advertise, whicch media should be used and how often it should be used. It is a long proccess to develop a media strategy. It usually includes markets, money, media, mechanics, methodology, scope of the media plan, etc. However, this process does not end there. After the media strategy is developed, it is also evaluated, to make sure it is effective and which strategies have better results.