Week 8

This week got a lot of information of advertising strategies: pull and push, public relations, corporate advertising. Some examples of pull advertising are point-of-purchase materials, coupons, convenience cards, promotions, refunds, rebates, premiums, sampling, combination offers, contests and sweepstakes. Sampling looks like a great choice, but it is the most costly of them. For corporate advertising, we have a few methods: Public Relations Advertising which is used to direct a controlled public relations message to one of its important publics; Corporate/ Institutional Advertising which is a type of non product advertising aimed to increase awareness of the company and enhance its image; Corporate Identity Advertising which works on changing name, logos, trademarks, and corporate signatures when a company changes its names; and Recruitment Advertising to attract new employees. All these methods work together to build a successful company. Advertising is so broad as we see, and for that marketers need to divide it’s areas to have different departments concentrated on each one and build a great strategy for each one.