Week 4, we concentrated more on consumer realtions and their needs. We saw how advertisers blend different techiniques to reach different markets and cosumers. Cosumers behaviour is devided into 3 personal processes: preception, learning and persuasion, and motivation. Which determines how consumers see the world around them, and based on these processes marketer build strategies to get the attention of cosumer until the byuing pricess begins. We also saw how there are different market segmentations and how each one is caught by different techiniques based on each culture's habits and preferences. A big tool used in this process is research. It helps marketer get all the information they need about each segment so that they can come up with sucessfull products based on the segments. This strategy once again, uses the four Ps of advertsing as an outline for the campaign. Product, Price, Place and Promotion.
This weebsite has some journal of advertising research.
http://findarticles.com/p/articles/mi_hb3192
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