Week 3

This week, we could see a little bit of the relation between brands and advertising agencies. Advertising agencies are organizations that has a team of creative people working hard to improve a brand's name by advertising it. These agencies have different scopes. Some just local; some national; some transnational. Whatever the scope is, they use different techiniques to improve business. Another interesting fact in this chapter was the differences between foreign and international media, and how they could have totally different effects in the market place. Foreign media is media that is adjusted to each country's style before it hits the market, and International media is media that is not adjusted to the each specif region before it hits the market, so you could have an american commercial in inglish being advertised in Japan. Who would understand the commercial? Well if they used foreign media, the commercial would have adjustments to the country's style, in the language and taste. How would you feel seeing this ad up top of George Clooney?