Few Good Ads

http://www.youtube.com/watch?v=O1olBpc-qAg
http://www.youtube.com/watch?v=Ug75diEyiA0
http://www.youtube.com/watch?v=B0rlkG9mjCI&feature=related

Week 8

This week got a lot of information of advertising strategies: pull and push, public relations, corporate advertising. Some examples of pull advertising are point-of-purchase materials, coupons, convenience cards, promotions, refunds, rebates, premiums, sampling, combination offers, contests and sweepstakes. Sampling looks like a great choice, but it is the most costly of them. For corporate advertising, we have a few methods: Public Relations Advertising which is used to direct a controlled public relations message to one of its important publics; Corporate/ Institutional Advertising which is a type of non product advertising aimed to increase awareness of the company and enhance its image; Corporate Identity Advertising which works on changing name, logos, trademarks, and corporate signatures when a company changes its names; and Recruitment Advertising to attract new employees. All these methods work together to build a successful company. Advertising is so broad as we see, and for that marketers need to divide it’s areas to have different departments concentrated on each one and build a great strategy for each one.

Week 7

This week we got in toMedia Planning which is basically strstegies set up to direct advertising to the right people at the right time. Media planning involves where and when to advertise, whicch media should be used and how often it should be used. It is a long proccess to develop a media strategy. It usually includes markets, money, media, mechanics, methodology, scope of the media plan, etc. However, this process does not end there. After the media strategy is developed, it is also evaluated, to make sure it is effective and which strategies have better results.

Week 6

Click on Image** Some great details about good and bad advertising.

Once again we got in to the marketing side of advertising, this time. There are 3 types of marketing planning models: top-down, bottom-up, and integrated marketing communications planning. We can see that the bottom-up marketing is a great tool used by small companies to get big as they figure out a great tactic to differentiate their product, and on top of this tactic a strategy is built to get the product or service sucessfull. Integrated marketing communications helps build long term relationships with costumers. In this section we can see a concept and process that offers the synergy of various communications media, strategically managed to enhance the relantionship between costumer and the brand or company, this is known as IMC.
Advertsing objectives may be expressed in terms of moving prospective costumers up through the advertising pyramid that includes awareness, comprehension, conviction, desire and action.

Week 5

Click on Image for larger view

This week we saw a little but towards the marketing research side of advetising. Marketing research is the systematic procedure used to gather, record, and analyse new information to help managers make decisions about the marketing of goods and services. This kind of research is very usefull; it allows marketers to develop products from public feedback and preferences giving them a chance to grow business by relating better to costumer needs. Advertisers willing to make sure they spend money wisely, they run a couple tests on the public. Pre-testing, is a form of customized research that predicts in-market performance of an ad, before it airs, by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attetion and emotion. Post testing provide either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes.

Cool Ads

Very, very creative!!!


http://skeptisys.wordpress.com/2008/04/09/ad-art-beautiful/