Elections 2008

If you want to know everything that is going on in the elections, check out this great website on it.

http://www.politicalbase.com/

Week 4

Week 4, we concentrated more on consumer realtions and their needs. We saw how advertisers blend different techiniques to reach different markets and cosumers. Cosumers behaviour is devided into 3 personal processes: preception, learning and persuasion, and motivation. Which determines how consumers see the world around them, and based on these processes marketer build strategies to get the attention of cosumer until the byuing pricess begins. We also saw how there are different market segmentations and how each one is caught by different techiniques based on each culture's habits and preferences. A big tool used in this process is research. It helps marketer get all the information they need about each segment so that they can come up with sucessfull products based on the segments. This strategy once again, uses the four Ps of advertsing as an outline for the campaign. Product, Price, Place and Promotion.
This weebsite has some journal of advertising research.
http://findarticles.com/p/articles/mi_hb3192

Week 3

This week, we could see a little bit of the relation between brands and advertising agencies. Advertising agencies are organizations that has a team of creative people working hard to improve a brand's name by advertising it. These agencies have different scopes. Some just local; some national; some transnational. Whatever the scope is, they use different techiniques to improve business. Another interesting fact in this chapter was the differences between foreign and international media, and how they could have totally different effects in the market place. Foreign media is media that is adjusted to each country's style before it hits the market, and International media is media that is not adjusted to the each specif region before it hits the market, so you could have an american commercial in inglish being advertised in Japan. Who would understand the commercial? Well if they used foreign media, the commercial would have adjustments to the country's style, in the language and taste. How would you feel seeing this ad up top of George Clooney?

Week 2

This week we learned about how advertising is both lauded and criticized. As competition being a big issue today, advertisers have to go beyond the lines, to reach costumers attention, but not all of them do that the right way. Pay attention and you'll see how much of deceptive ads there are out there. Ethics in advertising is essential, advertisers need to make sure they don't offend anyone somehow when creating ads. To make sure this is followed, there are some agencies such as the FTC that keeps advetising under observation, making sure that no advetising will come out with disrespectfull or untrue content.

Week 1

On week one, we learned more about the basic functions of advertising, and how it went from simple symbols in the late days or black and white ads on the newspaper, to a much improved techinique today. Today advertising is everywhere, and we got in the habit of looking for new things through ads, on the internet, direct mail, newspaper, etc. Advertising is the best way to get people to know about a new product or service.

Advertising

Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.