Sunday, November 16, 2008

Magazine Advertising



As we keep going into to all the methods advertisers use to spread the word on news products and services, we see that the use of advertising in magazines and newspapers is pretty big, however it is not as popular as it used to be as a result of the new technologies that are being created. The use use of magazines offer distinct advantage. They are the most selective of all mass media and are flexible in both readership and advertising. They offer unsurprased color, excellent reproduction quality, authority and believability, long shelf life, and prestige at an efficient cost.

Time magazine ad:

http://www.youtube.com/watch?v=ckxav1K1C8c&feature=related

Sunday, November 9, 2008

Where is advertising ?

4 Keys to Radio Advertising

http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article177002.html

The Ultimate Marketing Communications Directory

http://advertising.utexas.edu/world/